Dos Equis Has a New ‘Most Interesting Man in the World’
Watch out adventurers, coconuts, and ladies, Dos Equis just introduced a new "Most Interesting Man in the World." The latest actor to play the character popularized by 77-year-old actor Jonathan Goldsmith in the long-running beer campaign is 41-year-old French actor Augustin Legrand. In a YouTube ad re-introducing the campaign, a rugged Legrand is show navigating through torch-lit caves, running through cobblestone streets with a female friend by his side and a piglet under his arm, and chopping a coconut in half with his bare hands. At one point the ad shows the new "Most Interesting Man" watching his predecessor in an a commercial playing on a TV behind an old wooden Spanish bar. " Think anyone will ever be as interesting as him?" asks the leathery bartender. While the company had reportedly wanted to rethink the campaign, what emerged is similar to when Daniel Craig became the newest actor to play James Bond: A younger, edgier, ...